David McMaster Obituary, Death – The popular City Sightseeing red open-top bus stopped its routes on Monday, July 3, until further notice. It was recently revealed that this was done in memory of the store’s founder, David McMaster. Mr. McMaster, owner of Awayadays and City Sightseeing Norwich, passed away abruptly but painlessly on July 1 at the Norfolk and Norwich Hospital. On Wednesday, July 12, his hardworking crew will resume leading excursions. His 52-year-old wife, Beryl, is quite pleased of the job they did together to promote Norwich and Norfolk. He loved his job as a bus driver and interacting with tourists so much that he never wanted to retire.
I feel very fortunate that David’s dedication to promoting our great city is being carried on by the current staff. This year marks the 20th anniversary of the nine-city sightseeing tour, which runs from April through October. Mr. McMaster has extensive experience in the tourism industry since he had previously served as director of Visit Norwich and chairman of Norwich Attractions. His experience as manager of the farming cooperative Aylsham Growers expanded his familiarity with Norfolk.
With a new outlook on life, he started the bus rental and tour company Awayadays in 1997. In addition, he initiated Blue Badge Guided evening tours of Norwich. In 2003, he established the Norwich service with the aid of the international franchising company City Sightseeing, which provides free vintage bus trips at Christmas to raise money for local charities. City Sightseeing Worldwide’s CEO, Enrique Ybarra, expressed his sadness over David McMaster’s passing, saying, “He will be sorely missed.” Mr. McMaster was the father of Emma and John and the grandpa of Charlie.